Resume
Experience
FEB 24'-PRESENT
UX and Digital Designer
Whisky Merchant Trading
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Website Redesign & Management: Led the website redesign, aligning with new brand guidelines and incorporating 50+ bottlings and 300+ blog posts for cask 88. Managed the Ralph Steadman x Cask 88 project, creating digital assets with a 70% sell-out in the first week.
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SEO Management: Developed and implemented SEO strategies.
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Digital Design & Creative Collaboration: Designed newsletters and social media posts to support marketing initiatives, managed an overseas technical team, and partnered with Lane Agency to develop content, participate in performance reviews, and create sales materials and Meta ads.
NOV 21'-SEP 22'
UI/UX Designer
Doodleblue Innovations
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Designed innovative and user-friendly digital solutions for renowned organizations including Bain & Company and Prodian Infotech.
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Focused on enhancing user experiences and creating intuitive interfaces.
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Collaborated with cross-functional teams to deliver creative design solutions that addressed unique challenges.
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Maintained a strong passion for user-centric design and consistently achieved exceptional results.
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Fostered positive relationships with clients, ensuring high-quality deliverables.
JULY 20' -SEP 20'
UI/UX Design Intern
Impact Edge Lab
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Collaborated with a small team of designers to revamp the organization's website, effectively communicating it's goals and mission. Responsibilities encompassed creating visuals, information architecture, wireframes, copywriting and prototyping.
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Spearheaded the creation of a comprehensive digital journal comprising nearly 100 past projects. This initiative enabled seamless access and navigation for users seeking to review the portfolio of work.
DEC 19' -FEB 20'
Design Intern
Lowe Lintas
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Collaborated closely with a design team on various projects, providing valuable assistance.
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Played a key role in the revival of Britannia's successful "Britannia Khao World Cup Jao" campaign, redesigning the logo and creating visually appealing posters and mockups. Actively contributed to brainstorming sessions.
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Supported shoots for unicorn client Swiggy and MilkBikis, ensuring smooth operations and delivering high-quality results. Also involved in post-production processes for refining and finalizing deliverables.
Education
2022 - 2023
The University of Edinburgh
M.A
Design Informatics
Merit
Professional Skillset
User Experience Research
Wireframing
Prototyping
User Research
Persona Development
2019 - 2021
Srishti Institute of Art, Design and Technology
M.A
Design Practices
CGPA- 7.01/10
2016 - 2019
O.P Jindal Global University
B.A
Liberal Arts & Humanities (Major in Psychology)
CGPA- 6.5/8
Most creative student 2018-2019 (University Award)
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Usability Tests
Information Architecture
Visual Identity
Tools
Figma
Adobe XD
Photoshop
Illustrator
InDesign
Lightroom
Python (Basics)
MidJourney